COOKIE POLICY

ETHERA MÜCEVHER SANAYİ VE TİCARET LİMİTED ŞİRKETİ uses cookies, pixels, web beacons, and similar technologies (collectively “Cookies”) on the website etherajewelry.com (“Website” or “Site”) to improve and enhance user experience.

We use cookies and local storage technologies to personalize the use of our Site. The use of these technologies is carried out in compliance with applicable legislation, including primarily the Law No. 6698 on the Protection of Personal Data (“KVKK”).

1. What is a Cookie?

A cookie is a small text file stored on your device when you visit a website. Cookies may be stored on your device through your browser during your first visit to a website. When you revisit the same website on the same device, the browser checks whether there is a cookie stored for the site. If a record exists, it sends the data contained in it to the website you are visiting. In this way, the website recognizes that you have previously visited the site and can adjust the content delivered to you accordingly.

2. What are Cookies Used For?

Cookies are primarily used to ensure the functioning of websites or to support them in operating more efficiently.

They are also used to provide information to website administrators. This information focuses on how visitors use the website, which pages they navigate, and their behavior on the site. Through these analyses, the website usage can be personalized.

Cookies can also be used for marketing purposes. Marketing cookies help deliver personalized advertisements based on products you have purchased or shown interest in.

For cookies other than strictly necessary cookies, user consent is obtained, and users can change their preferences at any time. Users can view the types of cookies used on our website via the cookie management panel and choose “on” or “off” for all cookies except strictly necessary ones. Preferences can be updated at any time through this panel.

3. Types of Cookies According to Usage Purpose

ETHERA uses the following cookies on its website, platforms, and applications depending on their purpose:

(i) Operational (Strictly Necessary) Cookies:
These cookies are required for the management and security of the Site, platforms, applications, and services. Examples include cookies that enable the use of functionalities on websites, applications, and platforms, or detect irregular or potentially harmful behavior. These cookies are essential for the Site to operate and cannot be disabled.

(ii) Functional Cookies:
These cookies help facilitate the most efficient use of the Site, platforms, applications, and services and allow customization for users. Functional cookies may include technologies that remember user information and preferences.

(iii) Performance Cookies:
These cookies are used to measure and enhance the performance of the Site, applications, platforms, and services. Examples include cookies that help understand how users use the Site, platforms, and services, and track interactions with messages we send.

(iv) Targeting and Advertising Cookies:
These cookies may be used to promote products and services on our Site or on external platforms, display personalized advertisements with our partners, and measure the effectiveness of advertising campaigns. They may collect information about your online activities to deliver targeted ads. We may also obtain information from third-party websites where our ads are displayed. As we work with third-party ad networks, you may see ETHERA advertisements on other websites and social media platforms.

4. Purposes of Personal Data Processing and Legal Grounds

Operational (Strictly Necessary) Cookies:
Used to provide information society services (e.g., login, form completion, remembering privacy preferences, counting visitors, measuring traffic). Personal data collected through these cookies are processed under Articles 5/2(c) and 5/2(e) of the KVKK:

  • 5/2(c): “Processing of personal data directly related to the establishment or performance of a contract is necessary for the parties to the contract.”

  • 5/2(e): “Processing is mandatory to establish, exercise, or protect a right.”

Targeting and Advertising Cookies:
Used to profile users according to their interests and display relevant ads via our business partners. Personal data collected are processed based on the user’s explicit consent under Article 5/1 of the KVKK.

Functional Cookies:
Used to make the Site more functional and personalized (excluding privacy preferences). Data collected are processed based on explicit consent under Article 5/1 of the KVKK.

Performance Cookies:
Used for statistical measurements, estimating unique visitors, and improving the Site. Data collected are processed under Article 5/2(f) of the KVKK: “Processing is necessary for the legitimate interests of the data controller provided it does not harm the fundamental rights and freedoms of the relevant person.”

5. List of Cookies Used on Our Website

Strictly Necessary Cookies:

Cookie Description Duration

Performance Cookies:

Cookie Description Duration